Write a site description
In the editor, at the bottom of “Navigation & footer”, fill in “Site description”: a sentence or two on who you are, what you shoot and where. It appears in search results and on the card shown when your link is shared.
A title for each page
Switch to “Page settings” at the top of the editor to set this page's title and description for search results.
Name your works clearly
“Brand X 2026 brand film” is much easier to find than “Work 3”. Search engines index the title and description of every work page.
Put your address out there
Add your address to your Instagram bio, YouTube channel and Google Business Profile. When other places link to you, Google finds you sooner.